Key components of an ideal logo design
A logo is the brand identity for your business. It defines the scope of your business and helps you create an image for your consumers. Most startups neglect this aspect while starting their business and regret later on when the business grows, and they have to switch from the design they started with. Through this article, we aim to list down the key components of an ideal design so that you can know what your logo currently lacks.
Simplicity: Firstly it should be simple and concise. While starting your brand you are building your audience and it’s important that your design is able to communicate to the masses without any trouble. An overly complex design would be critically appreciated but may not garner the response from the masses. While building a business your audience could be anyone and its important you communicate with them through effective and simplified design. Even the most renowned companies in the world have the most basic designs, and they have worked effectively for them to connect with their audience. Some renowned companies to exemplify would be Apple, Google, and Coca-cola.
Relevance: A great design is much more than a cool or funky artwork. It has a deeper meaning to it and is supposed to send a clear message about the brand offerings and the audience it caters to. A relevant icon carries a purpose and is well targeted. It’s important to consider what matters to your audience while designing your logo. You have a plethora of options available while designing your logo, but understanding why to choose a particular color rather than just choosing your favorite color will help your logo stand out. Firstly what appeals to you may not appeal to your target audience. And colors are supposed to bring out certain feelings so think about the audience expectations from your brand. Yellow radiates enthusiasm, green signifies nature while blue conveys trust. This explains how colors play an integral part in establishing relevance to your logo.
Versatility: A logo is tended to be used in a variety of ways. You may have envisioned your logo on billboards, hoardings, t-shirts and stationery designs. However, various applications and platforms won’t provide the ideal visibility for your logo and it will have to adapt. A logo should be designed considering that it maintains its integrity whether it’s on a billboard or even printed on a matchbox it conveys the same message throughout.
Memorable: A great Logo design in NY intends to make something that is memorable as well as meaningful. Simplicity translates into a memorable logo and so these components are correlated to each other. Your audience should be able to recall specific elements of your design even when your audience views it for a few seconds. This helps build recall and is extremely important in modern day branding where the audience has to identify brands from a clutter. So it’s important that your brand manages to hold retention in your audience minds.